Social marketing is a model that utilises a web of associates that are paid not only for their sales but also for those generated by the referred folk. Social marketing isn’t an alternative to S.E.O and net promoting but works alongside them to lift sales. Social marketing is a viral model and if our product sells well then we’ll have an exponential expansion of our profits. To carry out an affiliate network online we need a software, there are numerous and usually they just need PHP language and a MySQL database that has its cost but that may be free if our wants are minimum: let’s search Google by free associate software and we find what we are trying to find, the shown softwares have their restrictions but work and this suggests that we will manage our network by ourselves.

This is just the 1st step, the step after that is to induct associates and this is long and tricky: we must submit our programme to the numerous directories that we find looking Google by affiliate marketing programs.

If this is too much troublesome for us then we will use the net digital shops: including our product in their database can need a fast payment and / or commission costs on the sales performed, the second way is handier since if we sell nothing then we pay nothing.

Using an internet digital retailer permits us to be untroubled of technical issues and to have strong interfaces operating at a remote level, also we have many affiliates that cam promote our products. These internet sites have their internal search site that permits to search products by a keyword or by other considerations as commission, popularity, share of sales by referred and conversion rate. The ratio between price and quality of our product will define our success or our fail.